
PRIME.
LINGUISTICS & COPYWRITING
Behind PRIME LINGUISTICS & COPYWRITING is me, a creative storyteller/copywriter originally from Cape Town, now living in Australia.
I believe stories sell products; consumers are people with hearts and feelings, and they want to be moved. The power of copywriting lies in the ability to create unique stories which communicate how a product/service will genuinely enhance their world. It's more than just using catchy phrases to bamboozle consumers.
Throughout my 14 years in the industry, I’ve published articles, poetry, served as a Senior Property Content Creator/Copy Editor, Assistant proofreader, Linguistics and Copywriting Specialist and trained and managed a team. I've crafted creative marketing, advertising, PR and web copy – SEO, content marketing, and social media content – for large and small brands. I've taken many developments/products from concept to print, and no matter what the budget, the aim is always to create a compelling story that connects you to your target audience.
I’m based in beautiful Victoria – where inspiration is one cup of coffee away and I would love to help you speak to your target market.
Want your product’s story told?


